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Faezeh Bahmani

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Toronto-based UX Designer well-versed in bridging strategy with high-fidelity execution. I specialize in end-to-end product delivery, utilizing Design Thinking frameworks like the Double Diamond to navigate complex spaces. I act as a collaborative bridge between Engineering, Product, and Business, ensuring seamless alignment between all stakeholders involved. I design around marrying user needs with business goals to drive measurable outcomes and long-term growth.

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About Me



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UX Designer

What I'm Doing

UX Design

Designing how users experience products from A to Z is something that I love doing!

UX Audit

I am here to help with evaluating the UX of products and coming up with suggestions for improvement!

UX Mentorship

Guiding those passionate in the field of design is fun!

My Resume

Experience

Lead Interaction Designer

Dec 2024 - Dec 2025

Toronto, Canada

Royal Bank of Canada (RBC)

Senior Product Designer

Aug 2024 - Nov 2024

Toronto, Canada

Loblaw Digital

Senior UX Designer

May 2023 - May 2024

Toronto, Canada

Sun Life Financial

Senior UX Designer

June 2021 - May 2023

Toronto, Canada

Canadian Imperial Bank of Commerce (CIBC)

Product Design Lead

Feb. 2020 - Feb. 2021

Securities and Exchange Organization

UX Design, Product Design and Design Thinking Mentor

Feb. 2019 - Feb. 2021

Sematec Professional IT Training Center, Docent Academy

Senior UX Auditor, Researcher and Designer

Dec. 2018 - Feb. 2020

Freelancer

Software Developer and Systems Support Engineer

Feb. 2017 - May 2019

MTN Irancell (a telecommunication operator with more than 38 million subscribers)

Product Owner

Nov. 2014 - Jan. 2017

Mobile Telecommunication Company Of Iran (MCI) (a telecommunication operator with more than 65 million subscribers)

Graduate Research Assistant

Sep. 2011 - June 2014

Oregon State University

Education

Master of Human-Computer Interaction

2011 - 2014

Novel Approaches to Promoting End-User Programming

Corvallis, Oregon, US

Oregon State University

Bachelor of Software Engineering

2003 - 2008

The Design and Implementation of a Computerized Maintenance Management System

Tehran, Iran

Shahid Beheshti University

Tools

Adobe XD

Figma

Adobe Photoshop

Blender

Balsamiq

Hotjar

Google Analytics

Adobe Analytics

RStudio

WordPress

Adobe Experience Manager (AEM)

Latex

Github

Optimal Workshop

User Testing

Miro

Programming

Java

Bootstrap

HTML5

CSS3

My Experience

Here are some of the companies where I have worked in the field of software engineering:
MTN Irancell Telecommunications company
Mobile Telecommunication Company of Iran
My projects in the field of UX design and research were either part of my role with these businesses or were funded by them.
Feel free to get in touch if you are interested in my portfolio.
Sun Life
Canadian Imperial Bank of Commerce
Securities and Exchange Organization
Washington State University
Oregon State University
Microsoft Research
Here are some of my visual mockups for a cargo shipping website:
Homepage-exploring options tab
Homepage-tracking tab
Options details
Register good details and select forwarder companies
Sign up-individual tab active
UI Kit

My Articles

  •  23-03-2021
As part of the Securities and Exchange Organization website redesign, I was poking around websites like https://www.sca.gov.ae and I came across a common UX oversight. Hovering over terms like “regulations” surfaced a tooltip that merely repeated the word without offering further details, as shown in section 1 of the image above. This is a common Read more...
  •  24-01-2021
One of my favorite topics is “UX in daily life” – the experience of interacting with everyday objects. It is the quality of these interactions that makes us say things like “Too bad I have to work with this thing again!” We can actually design websites and applications using ideas borrowed from the design of Read more...

My Academic Papers

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General Principles for a Generalized Idea Garden
  •  01/04/2017
  •  Journal of Visual Languages and Computing (JVLC), 51-65
  • Many systems are designed to help novices who want to learn programming, but few support those who are not necessarily interested in learning programming. This paper targets the subset of end-user programmers (EUPs) in this category. We present a set of principles on how to help EUPs like this learn just a little when they need to overcome a barrier. We then instantiate the principles in a prototype and empirically investigate them in three studies: a formative think-aloud study, a pair of summer camps attended by 42 teens, and a third summer camp study featuring a different environment attended by 48 teens. Finally, we present a generalized architecture to facilitate the inclusion of Idea Gardens into other systems, illustrating with examples from Idea Garden prototypes. Results have been very encouraging. For example, under our principles, Study #2’s camp participants required significantly less in-person help than in a previous camp to learn the same amount of material in the same amount of time.
    Read more...
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    A Principled Evaluation for a Principled Idea Garden
    •  18/10/2015
    •  Visual Languages and Human-Centric Computing (VL/HCC), 235-243
  • Many systems are designed to help novices who want to learn programming, but few support those who are not interested in learning (more) programming. This paper targets the subset of end-user programmers (EUPs) in this category. We present a set of principles on how to help EUPs like this learn just a little when they need to overcome a barrier. We then instantiate the principles in a prototype and empirically investigate the principles in two studies: a formative think-aloud study and a pair of summer camps attended by 42 teens. Among the surprising results were the complementary roles of implicitly actionable hints versus explicitly actionable hints, and the importance of both context-free and context-sensitive availability. Under these principles, the camp participants required significantly less in-person help than in a previous camp to learn the same amount of material in the same amount of time.
    Read more...
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    Principles of a Debugging-First Puzzle Game for Computing Education
    •  28/07/2014
    •  Visual Languages and Human-Centric Computing (VL/HCC), 57-64
  • Although there are many systems designed to engage people in programming, few explicitly teach the subject, expecting learners to acquire the necessary skills on their own as they create programs from scratch. We present a principled approach to teach programming using a debugging game called Gidget, which was created using a unique set of seven design principles. A total of 44 teens played it via a lab study and two summer camps. Principle by principle, the results revealed strengths, problems, and open questions for the seven principles. Taken together, the results were very encouraging: learners were able to program with conditionals, loops, and other programming concepts after using the game for just 5 hours.
    Read more...
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    End-User Programmers in Trouble: Can the Idea Garden help them to help themselves?
    •  15/04/2013
    •  Visual Languages and Human-Centric Computing (VL/HCC), 151-158
  • End-user programmers often get stuck because they do not know how to overcome their barriers. We have previously presented an approach called the Idea Garden, which makes minimalist, on-demand problem-solving support available to end-user programmers in trouble. Its goal is to encourage end users to help themselves learn how to overcome programming difficulties as they encounter them. In this paper, we investigate whether the Idea Garden approach helps end-user programmers problem-solve their programs on their own. We ran a statistical experiment with 123 end-user programmers. The experiment's results showed that, even when the Idea Garden was no longer available, participants with little knowledge of programming who previously used the Idea Garden were able to produce higher-quality programs than those who had not used the Idea Garden.
    Read more...
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    End-user Programmers on the Loose: A study of programming on the phone for the phone
    •  01/09/2012
    •  Visual Languages and Human-Centric Computing (VL/HCC), 75-82
  • Microsoft TouchDevelop is a programming environment enabling users use their phones to create scripts that run on the mobile phones. This is achieved via a semi-structured editor and a programming language with several distinctive features, such as support for using smartphone hardware. In order to uncover opportunities for future tool development aimed at facilitating end-user programming of phones on phones, we have investigated the kinds of scripts that people are creating with the current tool set as well as what problems they ask for help with solving. This paper is the first to study how end-user programmers “in the wild” are programming mobile phones. In particular, no previous study has investigated the ways in which end users programmatically use mobile phones’ special hardware (e.g., GPS, accelerometer, gyroscope) for practical everyday purposes. We discovered that, in essence, people are using TouchDevelop to create apps: downloadable applications with small, fairly reliable feature sets that take advantage of mobile hardware. In addition, we identified several areas for further innovation aimed at enhancing the programming tool and the online repository where users share scripts with one another.
    Read more...

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